We help organizations research people’s experiences, design psychologically informed solutions, and evaluate what works.
For plan sponsorsExplore the Retirement Motivation Diagnostic
What we do
Discover what matters.
Identify what matters to people, how their psychological needs are being met, and where different forms of support could help. Use those insights to decide what to design, improve or test.
What you take awayKey findings and prioritized opportunities to design, improve or test.
Put human understanding into practice.
Engineer solutions informed by human psychology. Shape products, services and systems, and develop targeted interventions. Define success. Test what works, for whom, and under what conditions. Refine through evidence.
What you take awayDesign recommendations, an evaluation plan and evidence to guide refinement.
Give teams a framework they can use.
Help teams apply established psychology to the decisions and systems they are responsible for, with clear guidance for putting it into practice.
What you take awayA shared framework, practical guidance and clear next steps.
For defined contribution plan sponsors
The Retirement Motivation Diagnostic applies self-determination theory to your plan’s communications, tools and participant support. See your plan through participants’ eyes. Explore participants’ experiences and motivations to identify what better support looks like, for whom, and how to deliver it at scale.
Discuss your planHere from thePlan Sponsor Institute?Let’s continue the conversation.
Assess the participant experience. A benefits-team workshop and confidential employee survey examine motivation, confidence, personal relevance and perceived barriers to saving.
Connect insight with plan data. Where available, de-identified enrollment, contribution and utilization data connect participant experience with plan behavior.
Put findings to work. A workforce motivation profile, recommendations for tailoring communications and support, and a prioritized roadmap for putting them into practice at scale. Includes a written report and executive briefing.
How we work
Understand what sustains motivation, drives optimal performance, and helps people thrive.
Explore your aspirations, the people involved and the context. Discover opportunities, develop shared goals, and define what meaningful progress would look like.
Make assumptions explicit. Draw on established psychology and empirical research to develop hypotheses.
Shape designs and interventions around the people involved. Evaluate them in context, examine the findings and refine the approach.
Translate findings into clear recommendations, practical tools and next steps, including what to adopt, refine or test next.
Stefano Di Domenico
Founder, BehaviorBlock Inc.
Meet the founder
Behavioral scientist and founder of BehaviorBlock.
Stefano’s research focuses on human motivation and personality, including self-determination theory and financial life. Work directly with Stefano to apply psychological science to your project.
Stefano is an Assistant Professor, Teaching Stream, in the Department of Psychology at the University of Toronto Scarborough. He also serves as Section Editor for Money and Economic Issues at the Center for Self-Determination Theory.
Explore Stefano's academic workSelected peer-reviewed research coauthored by Stefano.
Tell us what you hope to achieve, what you want to understand, or what you would like to design or test. A first conversation helps clarify your goals and where behavioral intelligence could contribute.
